Customers who can maintain coverage in a retail environment are more inclined to stay in the store longer and spend more money. The retailer can communicate sales promotions over the customer’s cell phone as the customer enters the building.
Customers who experience consistent cell signals in a shopping center will be more inclined to return, as the shopping experience is made more convenient and user-friendly. A properly designed distributed antenna system will provide wireless coverage throughout the shopping center, no matter the size.